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A link centered method will focus on making your web site more visible by putting links on sites that relate well to yours. So if you are selling kayaks, you may find that having a link on camping gear sites will increase the number of people that come to check out your product. It focuses on how a network of sites will interact positively with each other. There is also pay per click advertising. This is a way to see if your online advertising is working before investing in other methods.