Online reputation management, what they say
Search optimization involves using code and certain targeted keywords to make your web site more "visible" to the various major Internet search engines. With search optimization, it will be easier for visitors to find your web site, since it will rank higher in the results pages of the major search engines. There are a few important issues to tackle when trying to develop effective search optimization. You will first have to determine how people typically search for web sites that offer similar products or services. The second issue is which web sites on the Internet are actually drawing in those visitors.