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The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began. Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support. The sender chose and personalized a design from the Blue Mountain Cards website, and an email notification was sent to the recipient, who then accessed the card through a pick up window on the website. The uniqueness of Blue mountain cards came from the fact that they were offered free of charge and were able to be edited to accommodate whatever personal message the sender wished to add. Blue Mountain Cards has since expanded to include over a thousand different designs that cover every conceivable American holiday and those of other cultures and religions, with French and Spanish language accessibility.