Hallmark cards Reviewing the topic
The ecard era has arrived big time! Gone are the days when people would stand in a queue miles long to purchase a card for Valentine's Day or some other equally special occasion. Back when the ecard boom began it seemed like it would hardly last long. Giving away ecards was indeed a curious business model. Inviting people to move beyond the time honored custom of giving and receiving paper cards was easier said than done. In essence the community attuned to giving away the classic paper cards needed to look ahead to a more technological way of doing the same thing.