Greeting card discussion
Gone are the days when people would stand in a queue miles long to purchase a card for Valentine's Day or some other equally special occasion. Back when the ecard boom began it seemed like it would hardly last long. Giving away ecards was indeed a curious business model. Inviting people to move beyond the time honored custom of giving and receiving paper cards was easier said than done. People needed to appreciate the wisdom in adopting technology to perform something that was earlier manual.